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Currently Scheduled Future Offerings
Choosing a Localization Vendor
Developing an In-Country Review Process That Works
Including Localization In Your Change Management
Integrating Localization and Content Development
Register for 3 or more classes and receive a 10% discount.
Overview
Choosing a Localization Vendor
Presenter: Katherine (Kit) Brown-Hoekstra
Target Audience
Senior Technical Communicators, Project Managers, Product Managers, or Documentation Managers who need hire a localization vendor.
Knowledge Required
Good understanding of best practices in technical communication, basic understanding of localization process.
Synopsis
Selecting the right localization vendor is about building relationships, integrating processes, and working together as a team. Price cannot and should not be your only, or even your primary, criterion. When you select a vendor, you are entering into a long-term relationship that, if done correctly, will enable you to more effectively meet your business goals. When done carelessly or naively, the results can be disastrous. This session will show you ways to identify the best vendor for your needs, and will discuss standards of service that you should expect when working with a vendor.
Takeaway
• List of resources for more information on various localization topics
• Hiring checklist
• 3 practical ideas that you can use immediately
Developing an In-Country Review Process That Works
Presenter: Katherine (Kit) Brown-Hoekstra
Target Audience
Senior Technical Communicators, Localization Project Managers, Project Managers, or Documenation Managers who need improve their localization quality.
Knowledge Required
Good understanding of best practices in technical communication, basic understanding of localization process.
Synopsis
Lack of (or poorly managed) in-country reviews can result in increased liability, inadequate localization, bottlenecks in the product release schedule, reduced customer satisfaction, and ultimately in loss of market share. And yet, most companies fail to develop effective processes for in-country reviews. This session will identify best practices for in-country reviews and will discuss ways to streamline the process with your localization vendor.
Takeaway
• List of resources for more information on various localization topics
• List of skills every in-country reviewer needs
• 3 practical ideas that you can use immediately
Editing for Localization
Presenter: Katherine (Kit) Brown-Hoekstra
Target Audience
Senior Technical Communicators, editors, content managers, writers.
Knowledge Required
Good understanding of best practices in technical communication.
Synopsis
A single mistake in the source content gets propagated into every language the content is translated into, with sometimes disastrous consequences. If an error costs $50 US to fix in the source, multiply that by the number of languages and the number of errors. It doesn't take long to add significantly to your costs. This session will cover editing best practices, including style guides and templates, and provide practical tips for improving your content.
Takeaway
• List of resources for more information on various localization topics
• Awareness of how writing and editing decisions affect localization
• Editing checklist
• 3 ideas you can implement immediately to improve your content
Including Localization in Your Change Management Process
Presenter: Katherine (Kit) Brown-Hoekstra
Target Audience
Senior Technical Communicators, Localization Project Managers, Project Managers, or Documenation Managers who need improve their localization quality.
Knowledge Required
Good understanding of best practices in technical communication, basic understanding of localization process.
Synopsis
While different industries define the process slightly differently, change management is essentially the process of planning for, implementing, and evaluating alterations or updates in a product or content. Integrating localization into your change management process adds a layer of complexity to the process and requires you to include the localization vendor earlier in the product development cycle. This session discusses ways to effectively include localization in the change management process.
Takeaway
• List of resources for more information on various localization topics
• Awareness of how product and content changes affect localization
• 3 ideas you can implement immediately to include localization in the change management
process
Integrating Localization and Content Development Processes
Presenter: Katherine (Kit) Brown-Hoekstra
Target Audience
Senior Technical Communicators, Localization Project Managers, or Managers who need to integrate the technical communication and localization processes to allow simultaneous release in multiple languages and who are using content management.
Knowledge Required
Good understanding of best practices in technical communication, general knowledge of localization.
Synopsis
Companies that successfully integrate localization into product development process reap the financial benefits of simultaneaous global releases, high quality products that meet the needs of all their customers, and improved perception of customer service. Such integration also requires the localization vendor to take a long-term view toward its client relationships because, while integration results in short-term loss of revenue on a project, the overall budget for localization doesn't typically go down. Rather, companies use the savings to expand their localized offerings. This session discusses how you can integrate the two processes.
Takeaway
• Awareness of how localization and content development processes affect each other
• Awareness of requirements for successfully integrating processes
• 3 practical ideas for how to improve efficiency and effectiveness of your processes
Needs Analysis on a Budget
Presenter: Katherine (Kit) Brown-Hoekstra
Target Audience
Senior Technical Communicators, Localization Project Managers, or Documentation Managers who need to make strategic and tactical changes to processes and content.
Knowledge Required
Good understanding of best practices in technical communications.
Synopsis
Before making major changes, you need to make sure that you are solving the right problem. During this seminar, we will discuss ways to identify the problems, so that you can evaluate your current status and make more effective changes to your processes and strategies.
Takeaway
• Checklist for conducting a low-budget needs analysis for your team
• Ideas for focusing the analysis and measuring outcomes
• 3 practical ideas for how to evaluate your processes
So Your Company Needs to Localize - Now What?! (Planning for L10n)
Presenter: Katherine (Kit) Brown-Hoekstra
Target Audience
Senior Technical Communicators, Project Managers, Product Managers, or Documentation Managers who need to develop a localization and internationalization strategy.
Knowledge Required
Good understanding of best practices in technical communication.
Synopsis
Your boss just told you that you need to get your content ready for localization, but you don't know where to start. This seminar will walk you through the planning process, and will identify the major steps and considerations in preparing for localization. During the session, you will learn the terminology used in the localization industry, and begin the planning process.
Takeaway
• List of resources for more information on various localization topics
• Planning checklist
• 3 practical ideas that you can use immediately