The Localization Institute Inc., based in Madison, Wisconsin, is the global leader in providing conferences, training, and education in localization - the adaption of products and services for international markets. Founded in 1996, the Institute offers seminars, certification programs and round tables. Together with MultiLingual Computing, it organizes Location World conferences, the largest industry event, which takes place annually in Asia, Europe, and North America.
is the founder and president of the Localization Institute, a Madison, Wisconsin based consulting and event organizing company. Already in his early years, Ulrich was fascinated by language, cultural differences, and global business. A native of Germany, he spent the first decade of his career organizing international campaigns against the arms race, apartheid and promoting social justice. For the past 25 years Ulrich has channeled his passion for all things global into promoting awareness and respect for differences among people, countries, and languages in the international business community.
Ulrich serves on the executive committee of Translators without Borders as chair of the sustainability committe.
is the Conference Manager for Brand2Global Conference, a second-year event designed for professionals who drive global marketing activities. The event is organized by the Localization Institute, Inc, a Madison, Wisconsin based consulting and event organizing company. Alex graduated with a BA in History from the University of Wisconsin - Madison in 2007 and joined the Localization Institute in 2012. He played in a semi-professional rock band for more than five years, living for a time in Washington, Oregon, Colorado and California before settling back down in Madison, Wisconsin.
is the Financial Manager for The Localization Institute, Inc, a Madison, Wisconsin based consulting and event organizing company. She earned a Business Administration degree from the University of Wisconsin Madison in 1992 and joined The Localization Institute, Inc. in 2007.
Previous positions include Grants Administrator for Boston University School of Medicine and Associate Sales Representative for Pitney-Bowes.
She lives north of Madison, WI with her 2 teenage boys.
has been with The Localization Institute since 2010, managing the Institute’s seminar program. More recently, she has added the roles of program development for the Localization World conferences, and managing the PM and Quality certification programs for Localization Institute. After graduating from the University of Wisconsin-Madison, Kris taught middle school science for many years throughout the US. After taking time off to raise her children, Kris is glad to be back to work! Off hours, she loves to hang out with her family, hike, kayak, read and volunteer.
is the Conference and Exhibits Manager for Localization World, a global business conference organized by the Localization Institute and MultiLingual Computing. She has been with the Localization Institute since 2007. Chris brings her sharp attention to detail and fun social skills to the organization of every event with the goal of giving a memorable and profitable experience to the conference attendees and vendor partners alike. When not visiting the great international cities of the world, Chris enjoys the slower life of rural Wisconsin with her husband and three pugs.